Live answering with a human touch, from people down the street.

Ruby built its name on warm, live answering. Intelligent Assistant brings that same human quality with receptionists based in your local market, and adds the work that most businesses also need handled: admin, sales support, and a professional business address. Real people doing real work across your whole front office.

Live, locally based receptionists. Real people doing real work for your business.

150,000

calls handled every month.

95%

of calls answered within one ring.

98%

of clients renew, again and again.

30+

years of experience via Intelligent Office.

Intelligent Assistant vs Ruby

How the two services compare across the things businesses ask about most.

Intelligent Assistant

Full-service, locally based

Local virtual receptionist

Local virtual receptionist

24/7 live answering, scheduling, HIPAA certified
Local admin support

Local admin support

CRM, calendar, data entry, inbox management
Local sales support

Local sales support

Lead qualification, pipeline, follow-up calls
Virtual business address

Virtual business address

Professional address, mail, check handling
Ruby

Their focus

Local virtual receptionist

Local virtual receptionist

Live, U.S.-based receptionists
Local admin support

Local admin support

Scheduling, intake and message handling
Local sales support

Local sales support

Lead capture and client intake
Virtual business address

Virtual business address

Not offered

✓ included   ~ offered in part   − not offered . Based on each provider’s publicly available information as of June 2026.

How we stack up, feature by feature

Feature
Who answers your calls Live, locally based receptionists Live, U.S.-based receptionists
Receptionist location Based in your local market U.S.-based virtual receptionist team
Admin support CRM, calendar, data entry, inbox management Scheduling, lead capture, outbound calls and payment collection
Sales support Lead qualification, pipeline, follow-up calls Lead capture and client intake
Business address and mail Professional address, mail and check handling Not offered
HIPAA certified Yes Yes
Integrations 100+, including HubSpot, Salesforce and Zapier Native integrations including Clio, Grasshopper, HubSpot and Salesforce, plus Zapier for extended connectivity
Coverage All 50 states Nationwide
Contract No long-term contract required Month to month

Who answers your calls

Live, locally based receptionists Live, U.S.-based receptionists

Receptionist location

Based in your local market U.S.-based virtual receptionist team

Admin support

CRM, calendar, data entry, inbox management Scheduling, lead capture, outbound calls and payment collection

Sales support

Lead qualification, pipeline, follow-up calls Lead capture and client intake

Business address and mail

Professional address, mail and check handling Not offered

HIPAA certified

Yes Yes

Integrations

100+, including HubSpot, Salesforce and Zapier Native integrations including Clio, Grasshopper, HubSpot and Salesforce, plus Zapier for extended connectivity

Coverage

All 50 states Nationwide

Contract

No long-term contract required Month to month
Ruby details reflect publicly available information as of June 2026. Confirm current pricing and features on Ruby’s website before making a decision.
THE BOTTOM LINE

Ruby has a strong, well-earned reputation for friendly, professional live answering, and is a credible choice for businesses that want a premium phone presence.

Intelligent Assistant offers that same live, human quality with receptionists placed in local markets, and extends the same team across admin, sales support, and business address services.

Why businesses choose Intelligent Assistant

Not just a phone service. A locally based team that runs your front office, handles your admin, moves your sales work forward, and manages your business address and mail.

Local receptionists, not a distributed network

Intelligent Assistant places receptionists in local markets. They know your business, your area, and your clients. Calls are answered by people who are genuinely part of your market, not routed to the next available agent.

More than answering: admin, sales, and address

Beyond calls, your IA team handles CRM updates, calendar management, lead qualification, follow-up calls, sales pipeline organization, and your business address and mail. The full front-office workload, handled by one team.

HIPAA certified

Intelligent Assistant is HIPAA certified. Healthcare businesses and those handling sensitive client data get that compliance built into the service from day one.

30 years of operating experience

Intelligent Assistant grew out of Intelligent Office, which has operated local business support services since 1995. That depth of experience shapes how every account is run.

Real people doing real work for your business

Get started with a local team today, or talk with us about the right plan for you.

Support agent using headset for customer assistance with intelligent AI tools.

What Clients Say

Intelligent Assistant was instrumental in helping me develop and launch my business. Their receptionists were responsive, professional, and caring when handling my incoming calls. Although our firm has grown and we now manage several services in-house, I am forever grateful to Intelligent Assistant for the support and professionalism they provided over the years. Thank you again, Intelligent Assistant.

William

Intelligent Assistant has completely changed my business. Before, I was missing so many sales calls as I was in the field, was barely inputting anything into my CRM, and was struggling to find places besides coffee shops to meet my clients. Now, they take care of all that minutia while providing me a physical space, when and where I need it.

Anthony Russel

Two words to describe the Intelligent Assistant staff: Consistently Exceptional. I couldn’t ask for a more positive, accommodating team to assist with my business needs. From live receptionist support to managing my administrative needs—this team is unparalleled.

Nanette

Our company transitioned to a remote-only workforce and did away with our traditional long-term lease. Intelligent Assistant has helped us not only save a ton of money handling all of our call answering, client intake and CRM entries.

Sam Smith

Intelligent Assistant has been a tremendous asset to my business’s development and growth. I rely heavily on the support of the professionals at Intelligent Assistant to keep my day-to-day operations running smoothly and to stay organized. I strongly recommend this service to any business owner, whether small or large, who needs a dependable team behind them.

Jules

Frequently Asked Questions

Yes. Live, locally based receptionists answer your calls and handle the work behind them, including admin, sales support, and your business address. Real people doing real work.

CRM management and updates, calendar and appointment management, lead qualification, follow-up calls, sales pipeline organization, sales reporting, inbox management, and more.

Your IA receptionists are based in your local market. They are trained on your business, know your area, and represent your brand directly. Ruby operates from a centralized U.S. team; your calls are answered by whoever is available.

98% of our clients renew their service with us, again and again.