Ruby built its name on warm, live answering. Intelligent Assistant brings that same human quality with receptionists based in your local market, and adds the work that most businesses also need handled: admin, sales support, and a professional business address. Real people doing real work across your whole front office.
How the two services compare across the things businesses ask about most.
✓ included ~ offered in part − not offered . Based on each provider’s publicly available information as of June 2026.
| Feature |
|
|
|---|---|---|
| Who answers your calls | Live, locally based receptionists | Live, U.S.-based receptionists |
| Receptionist location | Based in your local market | U.S.-based virtual receptionist team |
| Admin support | CRM, calendar, data entry, inbox management | Scheduling, lead capture, outbound calls and payment collection |
| Sales support | Lead qualification, pipeline, follow-up calls | Lead capture and client intake |
| Business address and mail | Professional address, mail and check handling | Not offered |
| HIPAA certified | Yes | Yes |
| Integrations | 100+, including HubSpot, Salesforce and Zapier | Native integrations including Clio, Grasshopper, HubSpot and Salesforce, plus Zapier for extended connectivity |
| Coverage | All 50 states | Nationwide |
| Contract | No long-term contract required | Month to month |
Who answers your calls
|
|
|
|---|---|
| Live, locally based receptionists | Live, U.S.-based receptionists |
Receptionist location
|
|
|
|---|---|
| Based in your local market | U.S.-based virtual receptionist team |
Admin support
|
|
|
|---|---|
| CRM, calendar, data entry, inbox management | Scheduling, lead capture, outbound calls and payment collection |
Sales support
|
|
|
|---|---|
| Lead qualification, pipeline, follow-up calls | Lead capture and client intake |
Business address and mail
|
|
|
|---|---|
| Professional address, mail and check handling | Not offered |
HIPAA certified
|
|
|
|---|---|
| Yes | Yes |
Integrations
|
|
|
|---|---|
| 100+, including HubSpot, Salesforce and Zapier | Native integrations including Clio, Grasshopper, HubSpot and Salesforce, plus Zapier for extended connectivity |
Coverage
|
|
|
|---|---|
| All 50 states | Nationwide |
Contract
|
|
|
|---|---|
| No long-term contract required | Month to month |
Ruby has a strong, well-earned reputation for friendly, professional live answering, and is a credible choice for businesses that want a premium phone presence.
Intelligent Assistant offers that same live, human quality with receptionists placed in local markets, and extends the same team across admin, sales support, and business address services.
Not just a phone service. A locally based team that runs your front office, handles your admin, moves your sales work forward, and manages your business address and mail.
Intelligent Assistant places receptionists in local markets. They know your business, your area, and your clients. Calls are answered by people who are genuinely part of your market, not routed to the next available agent.
Beyond calls, your IA team handles CRM updates, calendar management, lead qualification, follow-up calls, sales pipeline organization, and your business address and mail. The full front-office workload, handled by one team.
Intelligent Assistant is HIPAA certified. Healthcare businesses and those handling sensitive client data get that compliance built into the service from day one.
Intelligent Assistant grew out of Intelligent Office, which has operated local business support services since 1995. That depth of experience shapes how every account is run.
Get started with a local team today, or talk with us about the right plan for you.
Yes. Live, locally based receptionists answer your calls and handle the work behind them, including admin, sales support, and your business address. Real people doing real work.
CRM management and updates, calendar and appointment management, lead qualification, follow-up calls, sales pipeline organization, sales reporting, inbox management, and more.
Your IA receptionists are based in your local market. They are trained on your business, know your area, and represent your brand directly. Ruby operates from a centralized U.S. team; your calls are answered by whoever is available.
98% of our clients renew their service with us, again and again.